Experiencing or caring for someone who is experiencing incontinence can feel overwhelming, but with a fuller understanding of the condition and products available, you’ll see that it’s possible to manage this new challenge with confidence. With brands like TENA, Poise, Depends, Tranquility and more available in-store and through, we make shopping for your preferred brand and absorbency level simple and discreet.
Shop now

Incontinence Management Tips*:


Normalize it:

Accept and understand that this is a natural, manageable part of aging.


Identify triggers:

Ask a dietitian about helping manage incontinence through diet.


Establish a routine:

Going out? Before leaving home, prepare with backup supplies and look up nearby restroom locations.



Those experiencing incontinence, first-hand or as a caregiver, should be open with their emotions during these new challenges.

*This site offers information designed for educational purposes only. You should not rely on any information on this site as a substitute for professional medical advice, diagnosis, treatment, or as a substitute for, professional counseling care. If you have any concerns or questions about your health, you should always consult with a physician or other healthcare professional.

Go with your flow.

Incontinence symptoms can range from light bladder leakage (LBL) to heavy incontinence. Products within these categories offer a range of absorbency to accommodate your unique needs.

Single Use Incontinence Products

Choose from a wide range of briefs, pads and liners that help you stay covered and comfortable.

Shop now

Multi Use Incontinence Products

We carry sleek and stylish reusable underwear for men and women. These products offer a flexible, fitted option for those experiencing light incontinence.

Shop now

Furniture Protectors

Extra protection is a good idea for those experiencing heavy incontinence. Our range of furniture protectors are suitable for beds, chairs, wheelchairs and more.

Shop now

Personal Hygiene

Every day you encounter millions of germs and bacteria. Personal hygiene products can help you stay on top of reducing the risk of common illnesses.

Shop now

Maintain your discretion.

There are many products that may seem embarrassing to talk about such as continence, catheters, urine bags and more. We can help you shop discreetly for the products you are looking for.

Continence Products

Browse a range of discreet products that help you stay covered and comfortable throughout the day.

Shop now


We carry one of the most commonly used products for before, during and after surgery – Catheters

Shop now

Perks of shopping with us.

Our staff.

Our friendly and welcoming staff can help guide you to products and specialized services that can help you meet your daily needs.

Our services

Our stores offer specialized services, like sleep apnea consultations, custom brace fittings, equipment rentals and repairs.

Learn more

In-Store locations

We help you take charge of the way you age with 40+ easy-to-navigate stores in Ontario, Alberta, and British Columbia. You can also shop our wide selection of health and wellness products online 24/7 at

Find a location

Online & in-store shipping

We offer free shipping to almost anywhere in Canada on online orders over $25*. Shopping for a large item in-store? In-store product can be delivered right to your door or to a Canada Post outlet, including those located inside Shoppers Drug Mart stores. For full details, we encourage you to speak with one of our staff in-store.

Browse our products

PC Optimum pointsTM

Earn PC OptimumTM points in-store, online, during points events and through personalized in-app offers. Spend your points at any one of our 40+ Wellwise locations across the country.

Learn more

FAQ from Customers like you.

Follow our absorption guide and experiment with styles that feel natural to your body, like liners and guards or briefs and underwear.

There are incontinence products for light bladder leakage, moderate absorption, maximum absorption, and overnight products.

Yes. Wellwise offers a wide variety of brands so you can find the product that’s just right for you.

Not at this time, but many of our vendors offer free sample packs directly through their websites.

Yes, we offer shipping within Canada. See our shipping details here.

Light bladder leaks are common, but it’s still worth a visit to your doctor.

Yes! Surgery, physical therapy, devices, medications and diet are all different options to approach incontinence. Speak to your healthcare practitioner about what’s right for you.

It’s best to use products designed with the specific materials and absorbency necessary for incontinence. They’ll fit better and feel much more comfortable.

Incontinence is accepted as a natural part of aging, but it can happen at any age.

PC Optimum

PC Optimum

The PC OptimumTM program tailors your rewards to match the products that you buy most.

Shop. Earn points. Repeat.

  • Earn and spend your PC OptimumTM points at 40+ WellwiseTM locations across Ontario, Albert, British Columbia and online at
  • Earn 15 points on almost every dollar you spend in-store or online with
  • Earn points in-store, online, during points events and through personalized offers with your online account.
  • Earn points even faster with PC Financial®. Learn how at
  • Every 10,000 points is like $10 worth of free stuff.1
  • Redeem points at WellwiseTM in-store locations during special “spend your points events” to get even more value.3
Sign up for PC Optimum™Learn More

Download the PC OptimumTM app.

On the go? Use the mobile app to keep your PC OptimumTM offers in the palm of your hand. Literally.

Have questions? Find answers.

Browse our FAQ

Mastercard is a trademark of Mastercard International Incorporated, used under license. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google LLC.

PC OptimumTM and PC FinancialTM are trademarks of Loblaws Inc. Used under license. Wellwise TM and Shoppers Drug Mart® are trademarks of 911979 Alberta Ltd. Used under license.

1. To “redeem” means to use your PC Optimum TM points to pay, or partially pay, for eligible purchases by using your Card at the point of sale in Participating Stores or with Program Participants that offer redemption, following the instructions provided by the cashier, the point-of-sale terminal or other payment processing device. You can redeem the PC Optimum TM points you earn for eligible purchases, or for any other purposes of which we may advise you from time to time.

You must redeem a minimum of 10,000 PC Optimum TM points at a time, which are worth $10 in rewards. If you want to redeem more than 10,000 PC Optimum TM points at one time, you must redeem them in increments of 10,000 PC Optimum TM points, each increment being worth $10 in rewards. The maximum value of PC Optimum TM points that you can redeem in one transaction is $500.00, or such higher amount as may be set by us from time to time.

2. PC Optimum TM points will be awarded at the rate of 15 PC Optimum TM points for each full dollar spent on each separate purchase of eligible products at participating Wellwise TM by Shoppers Drug Mart locations and website. PC Optimum TM points will be calculated with reference to the purchase price of eligible products, less applicable discounts and taxes as shown on each purchase receipt.

You are required to present your Card prior to payment in order to receive PC Optimum TM points. PC Optimum TM points will not be granted on previously-completed purchases where a valid Card was not presented prior to payment.

3. Redeeming your points at is currently not available.

Back to Top