Company Philosophy

At Wellwise we are focused on providing Canadians with a complete selection of specialty home health care products and services to stay active and independent.

A major cornerstone of our philosophy is our dedication to community investment. Join us in our mission to improve the lives of all Canadians and help everyone Age Powerfully.

Community Investment


SHOPPERS LOVE. YOU. is the new identity for our long-standing commitment for women's health. To help women live their best lives, the SHOPPERS LOVE. YOU. program is designed to help you stay focused on making your own health a priority by connecting you to the expertise of our partners at leading women's health organizations and to others in support of women's health initiatives across Canada. It shares the resources and expertise of our supported partners at leading women’s health organizations and connects you with others in support of local women’s health initiatives across Canada. Because we believe you’re at your best when you LOVE YOU.


Participating in the SHOPPERS LOVE. YOU. Run for Women means you’re part of a higher purpose. Together, we can help thousands of women who bravely face mental health illness every day.


The Motherisk Program is a drug/chemical information program for pregnant or breastfeeding women and their health professionals offered by The Hospital for Sick Children, one of the world’s foremost pediatric health care institutions. The program provides expert counselling about the effects of medications, medical treatments and countless other factors – from the use of chemicals and beauty products to the effects of chronic disease – on the pregnancy breastfeeding and new baby.

To help bring peace of mind to more mothers than ever, SHOPPERS LOVE. YOU. has expanded the breadth and capacity of Motherisk nationwide. Canadian women can access the services of the Motherisk Helpline, Monday to Friday, 9 am – 5 pm, from coast to coast.

Since the fall of 2010, Shoppers Drug Mart has sponsored the toll-free, bilingual Motherisk helpline in addition to distributing thousands of Motherisk Wallet Guides each year. Pick up your Pregnancy or Lactation Wallet Guide at Shoppers Drug Mart. It is available across Canada to expecting parents, new mothers and everyone who cares for the baby.

Growing Women’s Health

The campaign provides customers with the opportunity to purchase and personalize a "Growing Women's Health" icon; a "leaf" for a loonie, a "butterfly" for $5, an "apple" for $10 and a "bird" for$50. The icons are prominently displayed on the Growing Women's Health Tree in all participating stores with 100 per cent of campaign proceeds donated to local women's health organizations.

The campaign, which takes place in all Shoppers Drug Mart/Pharmaprix stores, directs 100 per cent of campaign proceeds women’s health organizations chosen by each Associate-owner, best reflecting local community needs.

Women’s College Hospital

Women’s College Hospital is Canada’s preeminent academic ambulatory hospital focused on Women’s Health. One of the most successful ways that Women’s College Hospital reaches out to women is through – a source of reliable, up-to-date information on Women’s Health and lifestyle issues that receives over 4 million visits per year.

In partnership with Women's College Hospital, SHOPPERS LOVE. YOU. supports the Women's Health Matters website and is behind My Health Matters, a unique web tool offering content tailored to women's life stages and personal health priorities.

Canadian Breast Cancer Foundation

Shoppers LOVE. YOU. and the Canadian Breast Cancer Foundation (CBCF) have partnered to help educate and empower women to make positive lifestyle changes for their breast health.

Quebec Breast Cancer Foundation

Pharmaprix’s partnership with the Quebec Breast Cancer Foundation (QBCF) was launched with Virée Rose, a mobile breast health centre empowering women to improve their breast health and make informed choices about screening as part of a healthy lifestyle.